Our Marketing Plan
We would love to help you sell your home and decided to share our marketing plan that helps get your home seen by hundreds of motivated buyers in today’s evolving market.
The Perfect Price
One of the most challenging but important aspects of selling a home is listing it at the RIGHT price. The right priced home can often generate competing offers and drive up the final sale value of your home, leaving more equity in your pocket. We will immediately dive into a heavy market analysis that helps us determine that optimal price for your home. We combine the most comprehensive sales data, with our 32+ years experience in the Reno area market, to help you find that perfect price based on the market trends of TODAY, not last month.
Before your home is even listed on the MLS, we use state-of-the-art algorithms to find matching motivated buyers in our existing database. We can immediately send your property details to anyone that has a matching budget to your list price, neighborhood, or home features. Our national network of buyers and professional real estate contacts provide thousands of opportunities for a perfect match.
Progressive Internet Marketing
We have the most innovative website in Reno that attracts thousands of motivated buyers looking for the most accurate & powerful home search. Did you know that over 82% of home buyers are checking the internet first when looking for a home now. We utilize the most advanced digital advertising methods to advertise to people who are actively “in-the-market” for real estate based on their online activity. This means your home will be prominently featured where motivated buyers spend their time browsing on sites like: Reno Gazette Journal, USA Today, CNN, Google, Facebook, and Instagram.
We are constantly evolving our techniques to make the most impact in the modern market but that doesn’t slow down our efforts on traditional proven marketing sources such as print, TV, post cards, and open houses. This gives us the best chance to get your home in front of every type of buyer, even if they aren’t choosing the internet first.
PRINT – RGJ Real Estate Guide + Post Card
Our Reno Gazette-Journal inserts leverage the reach of one of Northern Nevada’s most powerful media companies, in print and online. We also send out Post Cards featuring your home information & highlighting the Open House details to the surrounding neighborhoods.
PHOTOGRAPHY – Professional Shoot + Virtual Tour
We will have a professional photographer shoot new photos of your property to ensure the listing stands out from the competition and looks great on marketing creatives and the MLS. Text and QR codes on our “For Sale” signs allow prospective buyers to take a virtual tour of your home using their smartphones.
SOCIAL MEDIA – Active Reno Market Followers
Posts to our Instagram account with over 4,000 followers have a high rate of engagement which means more exposure and more showings. Your home will be featured across Facebook, Instagram, Twitter, and LinkedIn where we will showcase your new professional photos. When we schedule an Open House these platforms will be utilized to spread awareness and get more potential buyers to the front door.
ONLINE – Website Syndication
Currently averaging 3,000 unique users per month on our website. Many of these users are highly engaged and searching for home using our property search tools. We will feature your home prominently on the top of our home-page “Featured Listings” section. Our listings are promoted online by a global syndication that includes more than 50 of the top real estate websites on the Internet.
OPEN HOUSE – Classic, Effective
Text and QR codes on our “For Sale” signs allow prospective buyers to take a virtual tour of your home using their smartphone.
TV – The House Detective
Our office RE/MAX Realty Affiliates is the featured real estate agency for this weekly regional TV program.
We’re Here Every Step of the Way
Once we list your home and start to get offers, we will represent you during the emotionally charged negotiating process and leverage our experience to get you the best price and favorable closing terms. We will also guide you through all required paperwork from start to finish to make sure all the terms are clearly spelled out and there are no surprises.
See What our Clients have to Say
“Buying a house can be a stressful process, but working with Mike & Alena made the experience delightful! Starting from day one of our search for the perfect home, they worked closely with us by answering every question we had. We were comfortable during every stage of the buying process, all the way through the final days of signing. We are so happy to end up in our dream home and couldn’t have done it without Mike & Alena Smith!” -Sally Summer
“If it wasn’t for Mike and Alena, we would have never found out about the home we ultimately ended up buying. They knew the neighborhood we were interested in and they heard that a new home under contract had fallen through. They told us about it before the builder even got to re-list it. This is in addition to their easy going and calm demeanor which is a huge asset when you are trying to find and buy a home. We are very satisfied repeat customers!” -Tom Turchioe
“I met the team after I started looking at houses and they were very instrumental in making my decision. I had met with a previous realtor and was becoming very frustrated and unsure if it was actually the time for me to go back into the housing market. After I canceled our relationship with the previous realtor and after working with Mike and Alena for just a few days, it brought back my confidence and I got back on the market. I can honestly say that without their help I would’ve stayed out of the market and missed the equity we see as the homes rise in price. Not only for resale value but the team got us into a home that was absolutely perfect for our family, new construction, great neighbors can’t thank them enough.” -Thomas Clinton