Our Marketing Plan
We would love to help you sell your home and decided to share our marketing plan that helps get your home seen by hundreds of motivated buyers in today’s evolving market.
The Perfect Price
One of the most challenging but important aspects of selling a home is listing it at the RIGHT price. The right priced home can often generate competing offers and drive up the final sale value of your home, leaving more equity in your pocket. We will immediately dive into a heavy market analysis that helps us determine that optimal price for your home. We combine the most comprehensive sales data, with our 32+ years experience in the Reno area market, to help you find that perfect price based on the market trends of TODAY, not last month.
Before your home is even listed on the MLS, we use state-of-the-art algorithms to find matching motivated buyers in our existing database. We can immediately send your property details to anyone that has a matching budget to your list price. Our national network of buyers and professional real estate contacts provide thousands of opportunities for a perfect match.
Progressive Internet Marketing
We have the most innovative website in Reno that attracts thousands of motivated buyers looking for the most accurate & powerful home search. Did you know that over 82% of home buyers are checking the internet first when looking for a home now. We utilize the most advanced digital advertising methods to advertise to people who are actively “in-the-market” for real estate based on their online activity. This means your home will be prominently featured where motivated buyers spend their time browsing on sites like: Reno Gazette Journal, USA Today, CNN, Google, Facebook, and Instagram.
We are constantly evolving our techniques to make the most impact in the modern market. We utilize a blend of traditional media (print, TV, post cards, open houses) and combine that with modern online web & social syndication and advertising. This gives us the best chance to get your home in front of every type of buyer. We would be happy to elaborate on some of those specific strategies:
PRINT – RGJ Real Estate Guide + Post Card
Our Reno Gazette-Journal inserts leverage the reach of one of Northern Nevada’s most powerful media companies, in print and online. We also send out Post Cards featuring your home information & highlighting the Open House details to the surrounding neighborhoods.
PHOTOGRAPHY – Professional Shoot + Virtual Tour
We will have a professional photographer shoot new photos of your property to ensure the listing stands out from the competition and looks great on marketing creatives and the MLS. Text and QR codes on our “For Sale” signs allow prospective buyers to take a virtual tour of your home using their smartphones.
SOCIAL MEDIA – Active Reno Market Followers
Posts to our Instagram account with over 4,000 followers have a high rate of engagement which means more exposure and more showings. Your home will be featured across Facebook, Instagram, Twitter, and LinkedIn where we will showcase your new professional photos. When we schedule an Open House these platforms will be utilized to spread awareness and get more potential buyers to the front door.
ONLINE – Website Syndication
Currently averaging 900 unique users per month on our renohomesale.net website. Many of these users are highly engaged and searching for home using our property search tools. We will feature your home prominently on the top of our home-page “Featured Listings” section. Our listings are promoted online by a global syndication that includes more than 50 of the top real estate websites on the Internet.
ONLINE – Advanced Digital Advertising
We utilize state-of-the-art marketing methods to advertise to people who are actively “in-the-market” for real estate based on their online activity. These ads get prominently featured where people spend their browsing time on sites like Reno Gazette Journal, USA TODAY, CNN, or Google.
OPEN HOUSE – Classic, Effective
Text and QR codes on our “For Sale” signs allow prospective buyers to take a virtual tour of your home using their smartphone.
TV – The House Detective
RE/MAX Realty Affiliates is the featured real estate agency for this weekly regional TV program.