2017 Marketing Plan
We combine these 90-day real-time reports and analysis with our 32+ years experience in the Reno/Sparks area market to properly time the market correctly. We are constantly evolving our techniques to make the most impact in the modern market. We utilize a blend of traditional media (print, TV, post cards, open houses) and combine that with modern online web & social syndication and advertising. This gives us the best chance to get your home in front of every type of buyer. We would be happy to elaborate on some of those specific strategies:
Our Reno Gazette-Journal inserts leverage the reach of one of Northern Nevada’s most powerful media companies, in print and online. We also send out Post Cards featuring your home information & highlighting the Open House details to the surrounding neighborhoods.
PHOTOGRAPHY – Professional Shoot + Virtual Tour
We will have a professional photographer shoot new photos of your property to ensure the listing stands out from the competition and looks great on marketing creatives and the MLS. Text and QR codes on our “For Sale” signs allow prospective buyers to take a virtual tour of your home using their smartphones.
SOCIAL MEDIA – Active Reno Market Followers
Posts to our Instagram account with over 3,000 followers have a high rate of engagement which means more exposure and more showings. Your home will be featured across Facebook, Instagram, Twitter, and LinkedIn where we will showcase your new professional photos. When we schedule an Open House these platforms will be utilized to spread awareness and get more potential buyers to the front door.
ONLINE – Website Syndication
Currently averaging 900 unique users per month on our renohomesale.net website. Many of these users are highly engaged and searching for home using our property search tools. We will feature your home prominently on the top of our home-page “Featured Listings” section. Our listings are promoted online by a global syndication that includes more than 50 of the top real estate websites on the Internet.
ONLINE – Advanced Digital Advertising
We utilize state-of-the-art marketing methods to advertise to people who are actively “in-the-market” for real estate based on their online activity. These ads get prominently featured where people spend their browsing time on sites like Reno Gazette Journal, USA TODAY, CNN, or Google.
We also leverage the same advanced technology to target potential buyers in-the-market on social media such as Facebook & Instagram.
OPEN HOUSE – Classic, Effective
Text and QR codes on our “For Sale” signs allow prospective buyers to take a virtual tour of your home using their smartphone.
TV – The House Detective
RE/MAX Realty Affiliates is the featured real estate agency for this weekly regional TV program.
Sally Summer – Bought her New Dream Home
“Buying a house can be a stressful process, but working with Mike & Alena made the experience delightful! Starting from day one of our search for the perfect home, they worked closely with us by answering every question we had. We were comfortable during every stage of the buying process, all the way through the final days of signing. We are so happy to end up in our dream home and couldn’t have done it without Mike & Alena!”
Tom Turchioe – Sold his Home + Bought
“If it wasn’t for Mike and Alena, we would have never found out about the home we ultimately ended up buying. They knew the neighborhood we were interested in and they heard that a new home under contract had fallen through. They told us about it before the builder even got to re-list it. This is in addition to their easy going and calm demeanor which is a huge asset when you are trying to find and buy a home. We are very satisfied repeat customers!”
Thomas Clinton – Bought a Single Family Home
“I met Mike after I started looking at houses he was very instrumental in making my decision. I had met with a previous realtor and was becoming very frustrated and unsure if it was actually the time for me to go back into the housing market. After I canceled our relationship with the previous realtor and after working with Mike for just a few days brought back my confidence and I got back on the market. I can honestly say that without Mike I would’ve stayed out of the market and missed the Equity we see as the homes rise in price. Not only for resale value but Mike got us into a home that was absolutely perfect for our family new construction great neighbors can’t thank him enough.”
We treat each home as our own, each client like family, and work with total care and personal attention whether you are looking to purchase your dream home or sell.
Call or Email us Today!
Mike & Alena Smith